From the brig to Mar-a-Lago, former Navy SEAL capitalizes on his newfound fame
as a conservative influencer with close ties to the man who helped clear him — President Donald Trump.
“Trump is a master of casting, and Gallagher is a perfect fit,” said Rieckhoff, who now hosts the Angry Americans podcast. “He’s handsome, he’s heroic, he’s got a beautiful wife. He’s a Rambo version of the same story Trump has been telling over and over: The deep state is trying to screw you, the media is bad and the rich people don’t understand you. But I’ll stick up for you.”
“Brotherhood isn’t just a statement, it’s a way of life,” Gallagher said in a statement explaining his apparel line, called Salty Frog Gear. Described as a “coastal lifestyle brand with an edge,” it features T-shirts that read “stay salty,” and hooded sweatshirts, with a custom front pocket designed to hold a beer bottle.
To be sure, Gallagher is hardly the first Navy SEAL to market his past. So many SEALs have published war stories and booked public speaking gigs in recent years that the satirical news site, The Onion, published an article announcing “Navy Forms Elite New SEAL Team to Write Best-Selling Tell-All Books.”
Despite his past, Gallagher was respected in the SEAL teams as an aggressive operator. But when he was assigned to lead his first platoon in combat in 2017 in Mosul, Iraq, SEALs who served under him said he became fixated on getting in firefights, made bizarre and dangerous tactical decisions, seemed to not know how to do his job and killed people with little regard to the rules of engagement.
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