After honing her marketing skills at brands like Revlon and Uber, Australian-based Carly Brown reinvented the one-piece swimsuit with her signature product, the Original Sexie Rashie. Learn more about the product that sold out as soon as it launched.
Carly Brown is no stranger to launching new products: as a former marketing manager at global brands like Coca-Cola, Revlon and Uber, she was highly accustomed to innovation, go-to-market strategies and the importance of consumer analytics.
The next day, she scoured brands online and had an ‘aha’ moment when her research showed a huge gap in the market for stylish and sexy sun-conscious swimwear. “I saw an opportunity to create something that was both beautiful and fashionable, while being high quality and made from sustainable UPF50+ to block 98% of the sun’s harmful UV rays,” Brown continues.
“Originally it was friends and family that signed up to buy the Original Sexie Rashie. Then I shared it on some forums including 'Like Minded B****** Drinking Wine' and Business Chicks Facebook Groups — and from there it grew and grew.” Brown’s strong marketing background has also served her by emphasizing the importance of customer feedback.
Since a large part of Une Piece’s ethos is female empowerment, Brown also partnered with artist and Lusid Art founder Alex Saba, for the art exhibit “Praise You.” Three years into entrepreneurship, Brown returned to her beauty roots by adding a sunless-tanning product to the mix:“An example of creativity in action is the fact that we launched La Beach, a new self-tan brand that was based purely on the feedback we had from our customers. It also complements our existing business and continues to deliver ‘Stylish Sun Consciousness’,” Brown explains. The first products in the range include an Express Tanning Foam and Tanning Water Mist.
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