The FTC is investigating whether Juul used deceptive marketing and targeted minors, according to a Wall Street Journal report. The company has been criticized for fueling a teen vaping “epidemic.”
Regulators have criticized Juul for fueling a teen vaping "epidemic," scrutinizing the company's early advertising campaigns that used young models and bright colors. Critics say the images positioned Juul as a lifestyle brand and attracted young people.
Juul, which wouldn't comment on the investigation, said in a statement that it fully cooperates "and are transparent with any government agency or regulator who have interest in our category." The company said it has "never marketed to youth" and that its 2015 ad campaign, known as "Vaporized," "was intended for adults in the 25-34 year-old demographic and lasted for six months.
"If one views the sales and revenue data, there is no evidence that it drove use, youth or otherwise," the company said. "Nonetheless, we regret that the campaign was executed in a way that was perceived as appealing to minors."
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
WSJ News Exclusive | Juul’s Marketing Practices Under Investigation by FTCJuul's marketing practices are under investigation by the FTC, including whether it used social media influencers to target minors, say people familiar with the matter.
Leer más »
WSJ News Exclusive | Juul Introduces Checkout System to Combat Underage PurchasesAs it faces criticism over underage vaping, e-cigarette maker Juul is offering $100 million in incentives to encourage retailers to adopt its new electronic age-verification system.
Leer más »
'Don't vape. Don't use Juul': Juul CEO issues stark warning to non-smokers as he admits long-term effects of vaping are unknownJuul CEO Ken Burns said while long-term effects of vaping are unknown, Juul products are 'legal today' and 'tested for toxicity.'
Leer más »
Altria sinks on report that the FTC is investigating whether Juul's marketing is deceptive and targets minorsThe FTC began its investigation before Altria purchased a 35% stake in Juul, according to The Wall Street Journal.
Leer más »
WSJ News Exclusive | Juul’s Marketing Practices Under Investigation by FTCJuul's marketing practices are under investigation by the FTC, including whether it used social media influencers to target minors, say people familiar with the matter.
Leer más »
Altria sinks on report that the FTC is investigating whether Juul's marketing is deceptive and targets minorsThe FTC began its investigation before Altria purchased a 35% stake in Juul, according to The Wall Street Journal.
Leer más »