Billboard Latin’s Griselda Flores sits down with the Fuerza Regida frontman, Latin Nation’s Hans Schafer and Jorge García to discuss how sell out Mexican music shows.
From left: Jorge García, Hans Schafer and Jesús Ortiz Paz speak onstage at Billboard Latin Music Week held at Faena Forum on October 2, 2023 in Miami Beach, Florida.The hottest genre on the charts is the hottest genre on the road.
“Several years ago, taking these [música mexicana] bands to the club it made sense. Years before you were lucky to sell 2,000 to 3,000 tickets,” recalls García. “Now this generation of Latinos are growing up [with the genre]. The same kind of people that buy the Drake tickets, buy the Fuerza Regida tickets.”
Jesús recalls a time in his career with Fuerza Regida that he had to stop the 10 freeway in L.A., and perform in front of the traffic, with the venue serving as a backdrop. That led to the band selling out the show at the time. But now that it’s reaching unprecedented heights, “There needs to be greater representation because it’s going to keep growing,” adds Schafer. “We have the responsibility in the industry to set the tone with the space that it deserves.
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