Grounded in pragmatism, OmniUnited's G.S Sareen built his company into one of the most dynamic establishments in the global tyre industry. Find out more here. Automotive
Feb 28, 2022 | By Joseph LowFounded in 2003, Omni United is one of the most dynamic companies in the global tyre industry. Leading the company is G.S Sareen, founder, president and CEO of the Singapore-headquartered establishment. Tyres from Omni United are highly-sought after in over 50 countries.
With a large part of the company’s business conducted in the US and Europe, the decision to make Singapore Omni United’s base was curious, to say the least. Initially, Sareen was looking to move to Dubai when he was about to leave India, his home country. After discussing with his travel agent, however, he decided to make the switch to the Lion City thanks to its tremendous potential. At the time, his agent highlighted Singapore as a major trading hub that served all of Asia Pacific.
Over the years, there has been a gradual shift in how consumers make their purchases. Getting information regarding a particular product is now easier and because they are more well-informed, the new generation of consumers are not basing their decision solely on the pricing of the goods. Oftentimes, the top market players justify the products’ premium prices to its legacy. This so-called “legacy cost” refers to the “hundred years of development of the brand” and trust that has been cultivated.
after commissioning a consultant company to find out how much carbon emission is released in the production of a single tyre. Through that study, Omni United was able to quantify its carbon footprint, make changes to its manufacturing and business processes and offset the remaining carbon footprint by purchasing carbon credits and become carbon neutral.Moving forward, the company has sealed a partnership with renowned Italian automotive design house, GFG Style.
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