“I love what I do but I have to find ways that I’m not adding to the problem,' the designer said in a pre-show interview
s sustainability expert, Emily Farra, fashion weeks are one of the least eco-friendly events going around. From disposable seating to plastic water bottles and just about everything else in between, the fashion show is designed for a moment, and nothing more. Hearst, however, wants to change that.
This week, the designer announced that for her upcoming show she would only book models she didn’t have to fly in, would use a catering service that cooks with local and seasonal ingredients and would reduce energy usage backstage. Plus, she’s going to donate the equivalent of the energy costs associated with the show to Hifadhi-Livelihoods Project in Kenya to help convert wood-fired, gas stoves to cookstoves to significantly reduce the amount of hours women and children spend foraging for wood.
Hearst is well on her way to doing just that already, having switched to biodegradable and compostable packaging for all of her products, using leftover materials for new season collections and eliminating harmful fabrics from her pieces altogether. In another pre-show, Hearst added, “There are ways to make a difference but we have to realize that the future of our planet is very important.”
Here’s hoping that if anything from fashion week inspires consumers and designers for next season, it’s this.
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