View the full Ganni Pre-Fall 2020 collection:
Ditte and Nicolaj Reffstrup are riding a wave of success. They’ve just opened Ganni stores in New York and LA, and today they’re celebrating a new outpost in Miami. More are following soon in other parts of the States. Back in early August, the Reffstrups celebrated 10 years of their Copenhagen-based label with a blowout Spring 2020 show, and as the label’s creative director Ditte said over the phone they’re “still feeling the high energy from that moment.
After many dark, cold, and rainy months during Copenhagen’s winter, spring and summertime are ushered in with such enthusiasm and excitement that residents of this small city take to the streets to eat, drink, and be merry with one another, perhaps more so than in other European cities. Reffstrup used this shift as a starting point for a Ganni offering that’s bright and bubbly, focused on candy colors, polka dots, and micro-florals, yet not at all naive.
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