Retailers are inventing quarantine-themed sales to lure people to shop online as their stores remain closed
Gap, Nordstrom, Macy's, and more are promoting stay-at-home clothing and sales amid the coronavirus pandemic.
Many retailers are using some version of the tagline "We're in this together" and promoting clothing for video conference calls, at-home workouts, and loungewear. Nordstrom also advertised "the new business casual" with "laid-back looks for the commute-free life" and activewear with the tagline, "No membership required: exercising from the comfort of home is easy when you've got the right gear."
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