Join Kristina Larocca-Cerrone, Gartner Sr Director Advisory, at GartnerMKTG as she explores marketing leadership and strategy, marketing talent and CustomerRetention and acquisition. Explore her sessions and more now: CMO
The Unified Commercial Strategy for B2B Marketing and Sales
The traditional barriers between sales and marketing are increasingly untenable, resulting in uncoordinated strategies and investments. As B2B buyers rapidly adopt digital and omnichannel buying, Gartner data uncovers the commercial opportunity and key drivers of tighter commercial integration.
As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity.
As customer demand fluctuates, leaders aspire to deliver immediate value through personalized digital engagement but face capability gaps and resource constraints. The right approach requires generating "compounding value" that catalyzes customer productivity.
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