Gawker, the digital brand whose gimlet-eyed but often caustic tone won it many fans but plenty of enemies, has been brought back to life by Bustle Digital Group
spent $10 million to bankroll the libel suit. He said he had been motivated by the site’s 2007 outing of him as gay, something the site did to others on other occasions.The libel verdict prompted a wide range of reactions in the media business and in the culture at large. Some saw it as a chilling sign, a beacon of free expression being extinguished by a mogul’s caprice and financial resources.
The new version of Gawker offers up a handful of tangy items with headlines like “Do Justin and Hailey Bieber Hate Each Other?” and “Adam Neumann Spotted in the Hamptons with a Pizza and a Rabbi.” One post gathers impressions from a wide array of media and cultural figures reacting to the rejuvenation of the site.cast member Bowen Yang said.
Finnegan reflected on bringing Gawker back in a note to readers posted on the site. “The current laws of civility mean that no, it can’t be exactly what it once was,” she wrote, “but we strive to honor the past and embrace the present.” Gawker is returning, she added, “to make you laugh, I hope, and think, and do a spit-take or furrow your brow.” She appealed to readers to greet the comeback “with an open mind and an open heart.
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