'They want to get the information really quickly, and get to the meat of it really quickly and not have to sort.'
"They don't have a long attention span; they said that several times," said Adrienne Sheares, a social media consultant, who formed a Gen Z focus group to discuss their searching habits. "They want to get the information really quickly, and get to the meat of it really quickly and not have to sort."
"They use it a couple different ways," said Sheares. "So they could either be looking for it and search kind of similar to how you and I would search. But they also love the 'For You' page that kind of brings the results to them before they're even looking."TikTok's "For You" page consists of a scrolling feed of videos that the app's algorithm has determined the user may be interested in.
Sheares also said TikTok's use of video is especially appealing to Gen Z users, who feel the format gives them a more comprehensive search result. "For the more serious information, they do like Google," said Sheares. "If they do see something on TikTok, they will use other methods to verify, which generally looks like going to Google or a news source to back it up."
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