The youngest generation of adults is so crazy for tech companies that YouTube, Google, Netflix and Amazon are their four favorite corporate brands, a new Morning Consult survey finds. Gen Z also loves junk food and mass retail.
, but their tastes don't always conform to those of their elders — particularly millennials, with whom they're often lumped in.
Morning Consult's poll — conducted May 1-Aug. 21, with about 16,000 adults weighing in on each brand — found that Gen Z's tastes tilt most heavily toward tech, social media and gaming companies, as well as food and beverage brands.YouTube, making it their most-liked brand. Gen Z women have a more favorable view of social media brands than Gen Z men, with 77% looking favorably on TikTok versus 58% of men.Twitter is the only major social media platform that outperforms with Gen Z men .than millennials and older consumers, consistently giving lower marks to corporate America in general, Morning Consult found.that Gen Z takes a more negative view of capitalism, said Jordan Marlatt, a tech analyst at Morning Consult.
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