From Y2K to old money, inside the 4 subcultures Gen Z revived during the pandemic
, twee is the latest trend of the aughts to make a comeback. Popular in the late 2000s and early 2010s, the aesthetic was both cutesy and quaint, featuring Peter Pan collars, ballet flats, and cardigans. Zoey Deschanel is often cited as inspiration for the look.
Despite its charming appearance, twee's roots are more rebellious than anything. Tobin wrote that it originated in the"very feminist, very socialist, and very anti-Thatcher DIY music scene," later becoming associated more closely with the popular with indies music in the 2000s. Modern twee rejects commercialism and the thinness it used to glamorize in the millennium, focusing more on diversity and body positivity, Anna Pompilio, a senior strategist and trend forecaster at the agency LPK,The aesthetic also harkens back to its early British days in which twee, as writer Ian Wang wrote,"was about embracing a collective joy in the face of political despair.
"Now that we've reached 2022, twee is camp, unapologetically queer, and after a turbulent and gloomy few years, ready to be revived for a whole new generation," Tobin wrote.Get a daily selection of our top stories based on your reading preferences.By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our
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