Genshin Impact developer miHoYo is rebranding itself as HoYoverse, reflecting its goal of creating “an immersive virtual world experience to players worldwide through a variety of entertainment services.” 📰 Read more:
Genshin Impact is one of the biggest games in the world, so it only makes sense that developer miHoYo is looking to expand its reach into other media. As such, it’s rebranding itself as HoYoverse, reflecting its goal of creating “an immersive virtual world experience to players worldwide through a variety of entertainment services.”. Co-founder and CEO Haoyu Cai explained that this mission will rely on tech like “artificial intelligence, cloud computing, and pipeline construction.
” The goal of this expansion is “to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment.” This also involves expanding the company’s offices around the world, including Los Angeles, Montreal, Seoul, Singapore, and Tokyo., but studio expansions certainly open the door for more stuff to be created. HoYoverse, née miHOYo, has already dabbled in areas like anime, manga, music, and even desktop apps.