.lauraepitcher writes on the rise of the “party girl” aesthetic
Photo-Illustration: The Cut. Photos: Getty Images; Warner Bros. “That girl,” a category created on TikTok with videos of carefully curated morning routines, involves a simple idea: You stay home instead of going out, wake at 5 a.m. to exercise, and spend hours on your skin-care routine to achieve the “clean” look. If being “that girl” were a religion, Gwyneth Paltrow would be its leader.
Across social media, there has been a shift from “that girl” skin-care content to party-girl content in the past year. In line with Instagram becoming more casual, celebrities like Lipa are posting blurry night photos of their makeup and nails where more curated photos would once have been. Then there are the rising beauty brands marketed specifically to girls who like to go out, including Emma Chamberlain’s new skin-care brand, Bad Habit, and Kesha Rose Beauty .
In a viral TikTok video, the Digital Fairy, a creative agency specializing in internet and youth culture, credited the return of party-girl beauty to the larger return of the indie-sleaze aesthetic as a post-wellness vibe shift. “In the 2010s, skin-first beauty was entwined with trending concepts of wellness, self-care, and productivity,” says Biz Sherbert, culture editor at the Digital Fairy. “An elaborate skin-care routine paired with a minimalist makeup routine became a status symbol.
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