Sony’s Ghostbusters: Afterlife is off to a promising start at the pre-Thanksgiving box office with $4.5M, ahead of Sony’s 2016 all-femme reboot which posted a Friday of $3.5M. While Son…
, ahead of Sony’s 2016 all-femme reboot which posted a Friday of $3.5M. While Sony was projecting $27M-$28M, and the industry higher $30M-$35M, Thursday night’s ticket sales puts the Jason Reitman-directed feature in a position to potentially excel both those projections. Any propelling here at the box office is off pure word of mouth. The sequel is booked at 4,300 theaters.went on to earn a $17.1M Friday, including previews, a $46M domestic opening and finaled at 2.
dropped its first trailer on Dec. 9, 2019 and began to build momentum to the July 2020 date only to hit the Covid pause button. For the next full year until this past April, the studio dropped weekly clips into the movie’s Facebook pages as the industry re-set., has 105 videos for 7.6M predominately organic views “which is strong” says RelishMix. On YouTube, 11 videos reposted with a viral rate of 41:1 have amassed 94.3M views “with an exceptional load of review spots.” Sony’s 40.
The pic’s social media stars include Dan Aykroyd with 1.8M fans, McKenna Grace at 1.6M. and Wolfhard with 20.9M on Instagram. Jason Reitman counts over 228K between his Instagram and Twitter handle.
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