Billboard exclusively sits down with the songwriter — and potential Grammy nominee — as he and his manager explain why deepfaking artists’ voices could be “the future of music.”
For almost three hours, I have been driving an airport rental car to an undisclosed location — accompanied by an artist manager whose name I only know in confidence — outside the U.S. city we both just flew into. I came here because, after weeks of back-and-forth email negotiations, the manager has promised that I can meet his client, whom I’ve interviewed once off-camera over Zoom, in person.
Over the course of our first virtual conversation and, now, this face-to-masked-face one, Ghost and his manager openly discuss their last six months for the first time, from their decision to release “Heart on My Sleeve” to more recent events. Just weeks ago, Ghost returned with a second single, “Whiplash,” posted to TikTok using the voices of 21 Savage and Travis Scott — and with the ambition to get his music on the Grammy Awards ballot., Recording Academy CEO Harvey Mason Jr.
I don’t know if Harvey has the answers — and I don’t want to put words in his mouth — but I think he sees that this is a cool tool to help people create great music. we just have to figure out the business model so that all stakeholders feel like they have control and are being taken care of. I’ve been thinking about it for two years, honestly. The idea at first was to create music that feels like other artists and release it as Ghostwriter. Then when the AI tech came out, things just clicked. I realized, “Wait — people wouldn’t have to guess who this song was meant to sound like anymore,” now that we have this.
Are you still writing for other people now under your real name while you work on the Ghostwriter project, or are you solely focused on Ghostwriter right now?I am, but I have been placing a large amount of focus Ghostwriter. For me, it’s a place that is so refreshing. Like, I love seeing that an artist is looking for pitch records and I have to figure out how to fit their sound. It’s a beautiful challenge.
There’s 100,000 songs added to Spotify every day, and the scale of music creation is unprecedented. Does your vision of the future contribute to a scale problem?We don’t really see it as a problem. Because no matter how many people are releasing music, you know, there’s only going to be so many people in the world that can write hit songs. The cream always rises to the top.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Este es el músico más nominado al Latin Grammy, y no le importa que no lo conozcasEl compositor y productor Edgar Barrera habla de sus 13 nominaciones al Latin Grammy
Leer más »
Which 'Barbie' Soundtrack Songs Could Win a Grammy or Oscar Award?The “Barbie” film and album are such an embarrassment of riches that Grammy and Academy awards seems inevitable. But which songs, and which awards?
Leer más »
Why Shooter Jennings Quit Touring to Produce Grammy Winning AlbumsThe outlaw-country scion, who has been winning Grammys for his production work, is celebrating Zevon’s music after the Rock and Roll Hall of Fame overlooked the late songwriter
Leer más »
A Taylor Swift Text Is How Hayley Williams Learned Paramore Won Their First GrammyParamore lead singer Hayley Williams reveals she learned the band won their first Grammy from a congratulations text from Taylor Swift.
Leer más »
Bob Odenkirk Recalls Feeling 'Upbeat' the Day After His Heart AttackBob Odenkirk still thinks about the heart attack he suffered on the 'Better Call Saul' set 'every day
Leer más »
Unprecedented Israeli bombardment lays waste to upscale Rimal, the beating heart of Gaza CityFollowing a night of intense bombardment, residents were struggling Tuesday to grasp the sheer scale of damage inflicted on the upscale Rimal neighborhood in central Gaza City. With its shopping malls, restaurants, residential buildings and offices belonging to aid groups and international media, it is far from the territory’s hard-hit border towns and impoverished refugee camps. Israel has hit Rimal, also home to Hamas government ministries, in the 2021 war, but never like this. Among those bro
Leer más »