The parent company of Givenchy, Louis Vuitton and Dior began making hand sanitizer instead of luxury fragrances on Monday
The parent company of Givenchy, Louis Vuitton and Dior is switching gears amid the global outbreak of coronavirus. Perfume and cosmetics manufacturing centers for fashion conglomerate LVMH began making hand sanitizer instead of luxury fragrances on Monday.
The French fashion houses will give the sanitizers to French health authorities and the Assistance Publique-Hospitaux de Paris for free to supply 39 hospitals. France has more than 5,000 cases of the coronavirus compared to about 3,500 in the U.S.reports. "LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus,” read a press release.
Prada's co-CEOs Patrizio Bertelli and Miuccia Prada, as well as chairman Carlo Mazzi, announced Monday they donated two intensive care and resuscitation units each to Milan hospitals Vittore Buzzi, Sacco and San Raffaele.
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