In an era where other established high-street brands like Topshop are struggling (recently announcing a U. S. pull-out and UK store closures), PrettyLittleThing’s meteoric growth and beautiful success is noteworthy.
Umar Kamani, founder and CEO of PrettyLittleThing, on building a fairytale brand and the importance of diversity and size inclusivity, Photo Courtesy of PrettyLittleThingGlobal fashion retailer PrettyLittleThing wants to be its customers’ best friend. And in an era where other established high-street brands like Topshop are struggling , PrettyLittleThing’s meteoric growth and beautiful success is noteworthy.
In its latest move to ensure every woman’s body shape is included, PrettyLittleThing has teamed up with Grammy Award winning singer, songwriter and actress, Ashanti, to launch a swimwear collection together with her sister, Creative Director and Designer Kenashia “Shia” Douglas. The collaboration with PrettyLittleThing was a logical one, as the brand has always made body diversity one of its primary missions.
thanks to photos featuring two differently-sized women modeling the same dress, side by side. The powerful inclusive statement was part of the brand’s glitzy campaign starring Hailey Bieber. Photo Courtesy of PrettyLittleThing Part of being a global, “best friend-like” brand is tapping into international pop culture, which PrettyLittleThing achieves with its podcast,“As a brand, I want to get into the customers' hearts, not into the customers' pockets. And the podcast isn't a sell — it should be an opportunity for the customer or the PrettyLittleThing fan to learn about their favorite influencers, or the people they follow or take inspiration from.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
World’s Wealthiest Get Poorer As China Leads $2 Trillion Global Wealth Write Off: ReportThe wealth of the world’s richest people is in decline according to a new report from Capgemini, pointing to the loss of $2 trillion worldwide in 2018.
Leer más »
Is India the Next Big Global Beauty Market?The Indian beauty market, which was valued at $6.5 billion in 2017, is expected to exceed $20 billion by 2025:
Leer más »
Hunting the Con Queen of Hollywood: Who's the 'Crazy Evil Genius' Behind a Global Racket?For more than a year, some of the most powerful women in entertainment — including Amy Pascal, Kathleen Kennedy, Stacey Snider and a 'Homeland' director — have been impersonated by a cunning thief who targets insiders with promises of work, then bilks them out of thousands of dollars. The Hollywood Reporter has obtained exclusive audio recordings of the savvy imposter as victims come forward and a global investigation heats up.
Leer más »
In Global Tech Battle, the Philippines Has Chosen Sides: Not the U.S.The sometime U.S. ally has thrown in wholeheartedly with Chinese companies to expand its telecommunications network, shunning American warnings about cybersecurity risks. Some in the country worry they’re now vulnerable.
Leer más »
Streamline Global Nabs Rights To ‘Crescendo’ NovelEXCLUSIVE: Streamline Global has secured the film rights to Crescendo, the soon-to-be-released novel co-written by Allen Cheney and New York Times bestselling author Julie Cantrell. The book, inspi…
Leer más »