Glossier Relaunches Its 'Supers' Serums With Updated, More Potent Formulas

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Glossier Relaunches Its 'Supers' Serums With Updated, More Potent Formulas
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It's another smart move by the digital-first beauty giant:

Author:Stephanie SaltzmanPublish date:May 13, 2019Updated onMay 10, 2019As Glossier maintains rapid growth, the beauty industry darling has continued to prize the feedback it gets from its devoted community of shoppers. From the outset, the company has turned to its vocal network of fans — in some cases directly crowdsourcing input — to inform product development and inspire new launches.

While general reception to the original Supers was favorable , some critics complained that the $28 price tag for 0.5-oz bottles was difficult to justify, especially considering the relatively low concentrations of the active ingredients in the formulas.

Glossier seems to be focused on upping its skin-care offerings of late, with its two most recent drops — an eye cream and a makeup remover — falling within the complexion realm. So beyond simply adapting to consumer feedback as a means of proving its agility and continuing to build community, reassessing its existing skin-care line and ensuring that the formulas within it are high-quality enough to compete in the competitive complexion category seems to be a focus for the business at the moment.

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