GM Adds Buick To Electric Car Lineup In China
If heads turned when General Motors launched the new Cabrio mini electric car in China last fall, they must be spinning now. The company is banking on its Buick branch to push sales of the new 5-seat Electra E5 SUV in China. That’s a pretty cheeky move considering the 124-year-old brand’s association with bygone times here in the US, but GM trendspotters seem to have spotted an opportunity.
Having secured a demographic segment ripe with first-time electric car buyers, GM apparently figured the time is ripe to have a scaled-up EV ready and waiting for trade-up.in China developed on the Ultium platform to reinforce the brand’s presence in the mainstream EV segment,” GM explained in a press release last month.
“With its advanced battery management system and leading battery protection technologies, the Electra E5 is designed to deliver higher levels of safety and reliability for EV mobility,” GM emphasized.Concern over “thermal stability” comes up in the electric car field because lithium-ion batteries are the energy storage medium of choice, and the technology requires the use of flammable solvents.
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