GM's long-term partnership with Google will allow both companies to meet growing consumer demand for connectivity in vehicles:
The General Motors logo is seen outside its headquarters at the Renaissance Center in Detroit, Michigan.While some existing GM vehicles already feature infotainment systems that run on Google's Android platform, this partnership will see GM add core Google services to its vehicles, including Google Assistant, Google Maps, and the Google Play store.
GM is looking to appeal to consumers with a seamless in-car experience by integrating services that many are accustomed to. GMthe partnership will help address growing consumer preference for an"embedded technology experience in the vehicle" and"seamless integration between the tech in their hands and the tech in their vehicles.
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