This article highlights how advertising on Twitter is in disarray after Musk's takeover and his proclamations about free speech.
Automakers are lining up in explicit disapproval of Musk’s new ownership philosophy where “free speech” reigns supreme, and they aren’t the only ones.This week, General Motors announced it was taking a break from advertising on Twitter. The move came as Tesla CEO Elon Musk finalized his purchase of the social media platform. Most users expect editorial changes to reflect Musk’s previous pledges to reduce content moderation in what he has described as actions to promote free speech.
Tesla is the foremost competitor for GM in the electric vehicle marketplace. Although, GM has much ground to cover to achieve Tesla’s annual sales. Certainly, GM’s withdrawal is, at least in part, a shot at Musk and Tesla as a competitor in the EV space.to purchase its line of EVs. Any negative messaging out of its control on Twitter could become a detriment to those sustainability goals.EVs are the vehicles of the future and are on a trajectory for fast consumer adoption.
Advertising on Twitter certainly creates an unusual situation for other automakers now. French automaker Citroёn acknowledged as much in a cryptic tweet on Friday. “Hello to the social media platform owned by one of our competitors,” the company said. Fisker CEO and cofounder Henrik Fisker deleted his personal Twitter account in April after the platform agreed to Musk’s purchase offer. Henrik Fisker and Elon Musk have had several legal and professional disputes.Advertising made up 92% of Twitter’s revenue in the second quarter.