Beloved store Warm has weathered the highs and lows of New York retail. Forced to close during the coronavirus outbreak, Winnie Beattie shares the new challenges she’s facing and why she’s staying optimistic.
of her and Magnotta on @thewarmstore’s Instagram page to commemorate the store’s eighth birthday: “Eight years ago we opened Warm, our little collective dream world in a store,” she wrote. “Please continue to support [love] stories like ours—small biz needs you now more than ever!” Two days later, we woke up to a different city, with more and more cases of the virus and government-mandated closures of many gathering spaces.
Then on Thursday of last week, things slowed down a lot, and by Friday, [they] came to a screeching halt.” She continues: “It’s conflicting [to close] because the people who came in did so because they said we make them feel happy, and that we were a much-needed distraction from the news. Our customers have said we’re a store that feels like an escape from reality, even in good times, but even more so lately.
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