Going Viral at Miami Art Basel 2022

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Going Viral at Miami Art Basel 2022
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Read marlowetatiana's review of the purported point of Art Basel, the art: 'There was plenty of buzzy work that felt like it catered to a viral moment, but also a variety of pieces predating social media that still got people to take their phones out

. Everyone had their phones out to document and scan QR codes or to find a good background for their #OOTD. A popular setting was a statue by Lynda Benglis calledI noticed that there was very little crossover with the pieces that got the most attention and those that sold for the highest price. Overall, the selection was diverse, with a good mix of early- to mid-career artists and blue-chip names .

The re-creation of Guillaume Bijl’s 1984and Leandro Erlich’s retrospective at PAMM are both installations that, in their creation, invited a one-on-one interaction between art and viewer, as opposed to you plus your follower count. While these older works are still effective, it can’t be ignored that their initial power has been diluted by the screens we put in between ourselves and the art.

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