The year 2022 was “unforgettable” for Golden Goose, according to chief executive officer Silvio Campara.
Golden Goose ranked first in 2021 and second last year on the list of companies with theaccording to Milan-based consultancy Pambianco Strategie di Impresa.
Due to a streamlining of the wholesale channel which was completed in 2022, sales in Asia Pacific were down 4 percent to 82.4 million euros. Excluding the wholesale business, the direct-to-consumer channel grew by 10 percent. Following the gradual easing of the restrictions related to the pandemic in the second half of 2022, the company has reported encouraging signs of recovery.
The SoHo store sits across two levels. The first floor houses an innovation lab and a shopping space for clothing, accessories and jewelry. The basement has been transformed into a repair atelier complete with industrial raw concrete floors, iron pillars and a mix of salvaged furniture and vintage-inspired sewing equipment.
In 2022, the digital channel generated sales of 100.4 million euros, up 56 percent on 2021, driven by the continued expansion of the e-commerce channel and marketplaces.
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