Goodbye IPO, hello direct listing?

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Goodbye IPO, hello direct listing?
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CNBC's Jon Fortt breaks down the IPO market with Mr. IPO Jay Ritter, Quartz's Kevin Delaney aTechCrunch's Connie Loizos.

had its IPO 15 years ago, and it was a big deal for a couple of reasons. First of all, Google's IPO was a glimmer of hope after the dotcom bust.

And Google was trying to reinvent the IPO by making it more transparent, using a process called a Dutch Auction.Prominent venture capitalist Michael Mortiz of Sequoia Capital wrote an op-ed arguing that

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