At issue was allegations that the search giant was collecting consumers’ data without their consent, Attorney General Rob Bonta said Thursday.
which introduced transparency tools, such as auto-delete controls and incognito mode on Google Maps.
Google’s location-based advertising is an important part of its business because companies want to cater their content based on who lives where, the state said. The state also said that Google factors in location in its “behavioral profile” of users. Bonta had alleged Google wasn’t truthful about its location collection and storage tactics. For example, the original complaint said that Google continued to collect and store location data even when users turned off the “location history” setting, just in different ways.
As part of the settlement, Google would have to be more transparent about its location tracking and disclose to users that their location information could be used for targeted ads. The proposed order is subject to court approval, the state’s attorney general said.
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