Google and Nvidia display competing views of the future of streaming videogames

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Google and Nvidia display competing views of the future of streaming videogames
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Google may struggle to find support from hard-core gamers, while Nvidia will likely struggle to move beyond its base of hard-core gamers.

At different ends of the Bay Area, the CEOs of two tech giants espoused different visions for a streaming future for videogames on Tuesday.

Nvidia has been a major part of the videogame industry for decades, as the most prominent manufacturer of the graphics chips that have helped games grow from digital blobs moving slowly around a screen to cinematic adventures that have forever changed the idea of what entertainment can be. Huang discussed his thoughts on the future of streaming videogames during a question-and-answer session with reporters at Nvidia’s annual GTC conference, where he announced new moves for GeForce Now.

In summation, the seasoned videogame executive said, “Leave the economics completely to the publishers, do not get in the way of their relationship with the gamer.” “While more hard-core gamers don’t have objections to high-priced hardware, we believe eliminating big-ticket console purchases should expand the videogame total available market, initially on the casual end of the spectrum, but over time to AAA titles,” Sebastian said in a note to clients.

While that may be, Google appears to be building a service for those who don’t even know what a GeForce is — those who watch other people play videogames on YouTube and want to try the games themselves. Stadia offers an easy way to access those games, likely at a cheap price and without the difficulty of signing up for a streaming service that has 1 million waiting just to try it and may require interacting with one’s internet provider.

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