During the US v. Google antitrust trial, Google CEO Sundar Pichai testified that he once tried to convince Apple CEO Tim Cook to bake Google’s app into every iPhone and iPad.
In late 2018, Google CEO Sundar Pichai floated a bold idea to Apple CEO Tim Cook. Cook had just told Pichai he wanted to be “deep, deep partners, deeply connected where our services end and yours begin,” according to notes from the meeting. Pichai responded with a proposal: What if Apple preinstalled a Google Search app on every iOS device? Exactly what that would have looked like — a full-blown app, a native widget, some reinvention of the Spotlight feature — is hard to say.
As expected, the Apple / Google search deal was once again a key focus of the day. Pichai said that he and Cook met about once a year to talk about the state of their deal, which makes Google the default search engine on Apple products and brings Apple many billions of dollars a year. In 2018, Pichai said in testimony, Apple was concerned about a decline in revenue growth from their rev-share deal.
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