Google CEO Sundar Pichai says the company is shifting from “a company that helps you find answers to a company that helps you get things done' by jillianiles
to help users limit how advertisers can track their activities with cookies, and making it very clear when its smart home device is recording. It’s also using an approach called “federated learning,” to do more artificial intelligence processing on-device, so user data isn’t being sent to the cloud.
At a time when both consumers and regulators are increasingly wary of big tech companies and how much user data they gobble up , Google’s big emphasis on privacy is a savvy move. Giving users more transparency and data choices may make them more likely to try out its products instead of brushing them off as too creepy or invasive at the outset. Google is an advertising company and the more platforms across which people give Google their data and see its ads, the better.
Google’s positioning as responsible steward of data had one blip though: Throughout the entire keynote, a small plane flew around and around the Mountain View, California amphitheater where the show took place, trailing a banner that read “Google control is not privacy.” Although Google's new tools allow people to have more oversight on how and when their data is stored, whether they feel comfortable ceding so much of their lives to a giant corporation that wants to be"helpful" is another question entirely.
Contact this reporter at jdonfro [at] forbes.com. Have a more sensitive tip? Reach Jillian via encrypted messaging app Signal at 978.660.6302 using a non-work phone or contact Forbes anonymously via SecureDrop .I’m a San Francisco-based staff writer for Forbes reporting on Google and the rest of the Alphabet universe, as well as artificial intelligence more broadly. Previously
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