Google is taking a step into the fashion world with its new AI feature virtual try-on for apparel (VTO).
Online shopping has become an integral part of our lives, making it difficult to imagine a time before its existence. According to statistics, 70% of the US population and 27% of all the people in the world prefer to buy goods online. Among all the online shopping categories, the fashion industry stands out, generating over $1,070 billion .. The feature shows you how different clothes will look on real models, ranging in sizes between XXS and 4XL.
This new generative AI model works by using a process called diffusion. Diffusion involves teaching the model by gradually adding noise to an image until it becomes unrecognizable. The model then learns to remove the noise to reconstruct the original image. The result is a realistic image of the person wearing the garment. Google trained the model by using millions of different images of garments and people.
While the new shopping features are currently available in the USA, they are initially launched for selected brands such as H&M, LOFT, Anthropologie, and Everlane, focusing on women's tops. To experience the feature firsthand, you can visit these brands' websites, look for products marked with the"Try On" badge in the search results, and select a model.
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