'Google killed my bong business' says a cannabis entrepreneur
The company was fortunate Coniglio said, because its investors understood the unique challenges of the cannabis industry and said of the search result challenge, “This is a roadblock but you’ll find your way around it.”
With funds dwindling, DankStop’s focus shifted increasingly towards their newest venture, CrowdShip.io, a Shopify plug-in module that helps the shipping of products to customers through Shopify. The project aimed to make logistics easier for Dank Stop’s wholesale customers, who could use it to create their own Shopify online headshop or CBD store, and have Dank Stop fulfill orders directly, rather than the wholesaler managing a set of investory.
Coniglio says DankStop is currently in the process of working through the waitlist of clients that accrued during development. “but that still hasn’t taken the sting,” out of the descent of their search engine rankings he said. Dank Stop is branching out in a number of other ways. Newly launched is HighLife.com, a wholesaler for brick and mortar shops to buy cannabis accessories. Louis Coniglio and his partners Feliks Khaykin, Gabe Aronovich, and Andre Bulatov also recently decided to open a CBD product retail store at the base of their offices in New Jersey. “The store is about answering questions. This is all so new,” Coniglio said.
To the company’s surprise a few weeks ago, Dankstop reappeared in Google’s top organic results. Coniglio and Khaykin have no idea why this happened, but by broadening and expanding their business interests over the last six months, they aren’t so dependent on the search giant.
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