Google’s acquisitions are in the spotlight 15 years after it went public.
that included divesting Google's acquisitions of Nest, Waze and DoubleClick. In fact, Warren mentions the term "Google" 16 times in her proposal.
"Google has snapped up the mapping company Waze and the ad company DoubleClick," Warren wrote. "Unwinding these mergers will promote healthy competition in the market — which will put pressure on big tech companies to be more responsive to user concerns, including about privacy."DoubleClick: The most obvious target for antitrust concerns is DoubleClick, which Google bought in 2007 for $3.1 billion. It provides a lot of the technology behind its core advertising business, which constitutes 80% to 90% of Alphabet's total revenue — nearly $100 billion a year.Google bought Israeli start-up Waze in 2013 for $1.1 billion, which has brought social traffic data that has helped Google Maps predict travel times and routes. Today, it has over 100 million monthly active users.
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