Because all the internet’s best stuff is hidden in forums, vlogs, and Reddit.
On a web run by AI and SEO, other people can be hard to find. But that’s what people are looking for more than anything else.
Well, Google has figured this out, too. So it’s launching a new section of its search results page, called “Perspectives,” that is designed specifically for this behavior. It aims to make it easy to find takes from individual people on subjects all over the web. It’s an expansion of work Googlein search results, but now it’s even more important in the UI.
The Perspectives feed is part of a broader push within Google’s search team to make search work better for users who aren’t just looking for a simple answer to a simple question. “We’re finding that often our users, particularly some of our younger users, want to hear from other people,” says Liz Reid, the VP of Search at Google. “They don’t just want to hear from institutions or big brands.
This push seems to get more important every day, as large language models threaten to fill the internet with AI-generated garbage. Back in August of 2022, even before the ChatGPT craze started, Google announced new changes to its ranking systems, called the “,” that tried to downrank content that was unoriginal or unhelpful. More recently, Google has started to measure its search quality in part on whether the content in question comes from someone with genuine knowledge of the subject.
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