When the pandemic closed gyms across the country, popularity for at-home connected fitness brands like Peloton, Beachbody, Bowflex and Echelon skyrocketed. Now, these brands are struggling to regain peak interest from consumers.
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Now, these brands are struggling to regain peak interest from consumers, while newer, up-and-coming companies are capturing the attention of Americans. What the data suggests is that peak search interest for most at-home fitness brands during this period occurred at the end of 2020, beginning of 2021 and at the height of the pandemic .
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