In announcing its $2.1B acquisition of Fitbit, Google said it wouldn't use Fitbit users' personal data to help power its massive online advertising business: 'We will be transparent about the data we collect and way'
Google reached a deal to buy wearable fitness products company Fitbit Inc. for roughly $2.1 billion, a move that intensifies the battle among technology giants to capture consumers through devices other than smartphones.
For Google, the deal marks a further push into health as it faces regulatory threats to its massive internet-search and advertising business. It also puts Google in renewed and direct competition with Silicon Valley neighbor Apple Inc., which in the past week said rising sales of wearables and related services...
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