Google to label AI-generated images after viral Pope Francis, Trump deepfakes

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Google to label AI-generated images after viral Pope Francis, Trump deepfakes
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Google will begin labeling AI images as critics warn of the potential spread of misinformation.

Google is adding features that will help users identify pictures that were generated through artificial intelligence — a move that came after deepfake images of Pope Francis in a Balenciaga puffer jacket and Donald Trump resisting arrest took the internet by storm earlier this year.

Google said Wednesday it will add a “markup” in the metadata of photos produced by its own AI models to show that the images are computer-generated. A caption underneath the image will note that it is “self-labeled as AI generated,” according to an example provided by the company in aImages from other prominent publishers, including Midjourney and Shutterstock, will display similar warning labels in the near future.

Google gave a hypothetical case involving an AI-generated photo depicting a film crew faking the Apollo 11 moon landing in 1969.

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