Websites and apps using Google's advertising tools will be able to block pe...
SAN FRANCISCO - Websites and apps using Google’s advertising tools will be able to block personalized ads to internet users in California and elsewhere as part of the Alphabet Inc unit’s effort to help them comply with the state’s new privacy law, it told clients this week.
Advertisers sometimes spend up to 10 times more money to place personalized ads, which take into account a consumer’s browsing history, interests and past behavior when determining which message to display. But ad sellers can choose to stop personalized ads either to all consumers with internet addresses originating in California or to any individual worldwide that blocks the sale of personal data.
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