Google got a pandemic boost for its Workspace software but blew it, insiders say. Now it plans to attack Microsoft with a new push in AI.
A company-wide push to double down on artificial intelligence could present a unique opportunity for Workspace, insiders say. The company has tasked employees with integrating new generative AI features across the Workspace suite and announced this week that it will begin testing those features in Gmail and Google Docs.
and incorporating AI into Search and features like auto-completion, smart replies, and automated meeting transcriptions in Workspace.in February that the company is working to bring large language models to Gmail and Docs. For its Google Meet videoconferencing software, it plans to roll out live caption translations and automated meeting transcriptions in multiple languages this year.
Among information workers using videoconferencing for work, 37% opt for Microsoft Teams most frequently, according to a 2022 study from Forrester, while 19% most frequently use Zoom. Meanwhile, only 6% of information workers use Google Meet most frequently.The pandemic should have given Google an ideal opportunity to sell Workspace, but insiders say the company didn't pivot fast and invest enough.
Zoom quickly jumped into action offering its service free of charge to schools. Microsoft aggressively matched prices on contracts and offered its Team collaboration software to its large base of existing Windows and Office 365 customers, undercutting Zoom, Slack, and Workspace. "If you threaten someone they will lose their Word, if you threaten someone they will lose Excel, even if they're not a power user, you'd think you just punched their child," a former employee said.
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