In the era of SoundCloud rap, YouTube and mixtapes, it seems almost old school for members of one of the internet’s most influential music collectives to release an album. But that’s exactly what GothBoiClique’s Cold Hart is doing.
, the album represents a rebirth of sorts for the typically morose vocalist, songwriter, and producer. Gone is much of the computerized production and multifarious samples that defined his and most of GBC’s earlier work. Instead, he and YAWNS picked up guitars and drumsticks to make an album using live instruments that has a pellucid pop-punk bent to it.
Like any subgenre that’s an offshoot of another, there’s an element of nostalgia that bleeds into the music. In Cold Hart’s case, it’s punk rock, country music, heavy metal, trap, and what he characterizes as “oldies” — rock and roll radio hits from the 70s, 80s, and 90s. It’s all music he was exposed to as a kid growing up on the west side of Long Beach, California. “Being a skater, you get introduced to a lot of people with different interests,” he says.
When he first met YAWNS, Jay says they bonded over their mutual love of The Misfits and various oldies like Ricky Nelson, a Rock & Roll Hall of Famer who sang with an infectious country twang. “He’s kind of relatable,” Jay says. “I like the fact that a lot of people don’t really like country. But there’s a lot of cool elements to it, and I try to [emulate] that. The lyrics are always about a place or girl or something.
GBC’s output has already inspired many others to deconstruct pop music by taking melodies normally associated with pop and indie rock and adding rap sensibilities to them — just as Jay himself has done. “Usually I freestyle and I’ll punch in recordings,” he says of his process. “Then I’ll listen back to it on speakers and I’ll treat that as a rough draft. I do a lot of fine-tuning after that.”
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