“Gran Turismo: Based on a True Story” and “Barbie” are in a dead heat for the box-office crown, with the video game adaptation just edging Greta Gerwig’s pop...
NEW YORK — “Gran Turismo: Based on a True Story” and “Barbie” are in a dead heat for the box-office crown, with the videogame adaptation just edging Greta Gerwig’s pop sensation, according to studio estimates Sunday.
One reason: It was an usual weekend in multiplexes. U.S. movie theaters held the second annual National Cinema Day on Sunday, with $4 tickets to all films and showtimes at nearly all of the country’s theaters. Though “Barbie” is the weekend’s top draw, “Gran Turismo” has a slight — and somewhat debatable — edge in gross earnings. In its weekend totals for “Gran Turismo,” Sony SONY, +0.06% is also factoring in a hefty $3.9 million from preview screenings held before Thursday, along with $1.4 million in Thursday previews. Such accounting, while common practice for Hollywood, has stretched the definition of an opening “weekend.
“Obviously, every movie is in pursuit of being the number one film,” says Paul Dergarabedian, senior media analyst for data firm Comscore. “But at the end of the day, ‘Barbie’ is just an out-and-out smash global blockbuster. No matter how you slice it, ‘Barbie’ is always going to be a winner no matter the outcome of this weekend. Sony, left without stars to go out and promote the movie, had to rely on the audience becoming the marketing voice.
A handful of other new releases also hit theaters. The high-school comedy “Bottoms,” from Amazon’s AMZN, +1.08% MGM, got off to a strong start in limited release, grossing an average of $51,600 per location in 10 theaters. The Liam Neeson thriller “Retribution” debuted with $3.3 million in 1,750 theaters for Lionsgate and Roadside Attractions.
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