Grand Seiko has announced that it will be establishing its own regional Asia-Pacific firm that will be in operation starting 3 October. Leading the team will be Managing Director Yoshikatsu Kawada, and Regional Brand Director Ida Idris-Low
Grand Seiko has been completely separate, as a brand, from Seiko since 2017, but both are still part of the Seiko Watch Corporation , of course. SWC recently announced that Grand Seiko would have its own marketing, communications, distribution and sales subsidiary for the Asia-Pacific region, Grand Seiko Asia-Pacific Pte Ltd. As the name suggests, this company will be headquartered in Singapore, and it is a joint-venture between SWC and Thong Sia Watch Co.
Those familiar with the story of Grand Seiko will have seen this coming, given that SWC has taken the same path in North America and Europe to great success. Additionally,Image: Grand Seiko“When I first arrived in the US in 2016, one of the issues I faced was how to set up a team of experts who are experienced in the luxury watch business,” Naito, who is also Chairman of Grand Seiko Asia-Pacific, told us via a digital conference call.
On 3 October this year, the company will commence operations, and it is already staffed with the capable people that Naito requires. This includes Managing Director Yoshikatsu Kawada, and Regional Brand Director Ida Idris-Low; Kawada will remain Executive Vice-President, SWC. Idris-Low will be familiar to many in the region from her time at
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