Working from home in 2012 for a Texas-based company, Cliff McConville looked out at his 8-acre Barrington Hills property and decided it would look better with a couple of cows in his horse barn. Now he leases two farms and owns the Farm Store in West Dundee.
Working from home in 2011 for a Texas-based company, the then-48-year-old looked out at his 8-acre Barrington Hills property and decided it would look better with a couple of cows in his horse barn. And a chicken or two. It would be a good way to spend the time that he had spent commuting earlier in his insurance career.
His side business became his primary business, All Grass Farms. Now the former insurance man runs a farm along the Fox River in West Dundee that he leases from the Kane County Forest Preserve District and a second farm in Wisconsin. He sells products from nearby artisan food producers at the Farm Store on the West Dundee property.
Farm store products such as honey, vegetables, flour from other local farms are about 25% of his sales.
"Demand has always been strong," McConville said."That's one of the things that gave me some encouragement every time we looked to expand. ... And so I've never really worried about investing in growth because we had really strong demand. The idea was to find healthy, often organic products that are not available in commercial grocery stores. Now he and his wife, Anna, can eat their entire diet out of the Farm Store. He wanted to sell coffee, so he found an organic roaster in Madison, Wisconsin. Wild-caught seafood comes from another place in Madison that goes fishing in Alaska every summer.Potatoes come from a farm in Wisconsin.
The next step is the launch of a new website that will facilitate some one-day shipping of products. Home delivery in the Chicago market could happen this fall.
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