When it comes to Hollywood, there’s a certain way of getting things done. The narrow path to stardom is filled with gatekeepers who unfairly select who makes it in the industry and who does not. Greg Centineo, shares his perspective on social media impact on the old Hollywood way of doing things.
: I strongly identify with Millennials' mindset. I shared their tenants of belief, attitude, vibe and philosophy on how to work. They don't live to work. They work to live, which I kind of adopted early on in my life. When this generation finally grew up and was now in the workplace, I identified with them and worked with them. There was this immediate synergy between us. I understood this demographic with such familiarity.
That's my job, help them identify that within themselves that is distinctive. Every human being has got a compass within them that will guide them. In some cases, it's depression. If you're not happy, before you go out and get medication and do all this stuff, ask the question, are you doing what you feel you should be doing in life? If the answer is no, it's probably your body warning you that you are not moving in the right direction. You're going down the wrong path.
Think about it. He leveraged Disney for his next venture. If Jake is brilliant, some of the Kardashians are another great example, and I love the Kardashians because they did what they've done by starting with basically nothing. I'm not saying they don't have talent. What I'm saying is it was a sex tape. Kim was an assistant to Paris Hilton. She leaked a sex tape. That is what got her eyeballs. It got the world's attention.
It's his confidence. His authenticity. His dimension as a human being. I drink Proper Whiskey because McGregor drinks proper whiskey. Because I identify with McGregor on many levels, one of which is his distinctive. I think the masses must stop and look and ask, 'Why is this working?' The reality is eight billion people want to be entertained. They want value. They want content, give them content, and give them value with your content. I promise you; money will follow. Always does.
They're going to relate to the story. And it doesn't matter what you're selling. They will want what you're selling, what you're wearing and eating. That's how you build a brand identity. For my clients, it's not about what they're doing. It's about the why behind what they're doing, how they're doing it—the identification with 8 billion people worldwide, not the boxing community. You went to the championship.
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