Sales of McDonald's 'Grimace shake' have been propelled by videos that use the berry-flavored drink as a prop for skits featuring people pretending to be dead.
“It just got, like, super sticky,” said Enzo Candol, one of Robbins’s friends. “And it was really nasty. … I got two towels, which was not enough.”
“It started off pretty lighthearted,” said Emily Downey, who works at a McDonald’s in Brooklyn. “But as it got viral on TikTok, you could definitely see that there was a lot more business in terms of the Grimace meal, and even people just coming in to get, like, the shake by itself.” The shake videos’ popularity comes as restaurants are turning to social media, particularly TikTok, to reach younger audiences. Mexican chain Chipotle has inked sponsorship deals with popular food TikTokers such as Keith Lee, who has more than 13 million followers on the platform. Cava, a Mediterranean restaurant chain, has named meals forBut corporate marketing is no match for an organic trend when it comes to resonating with an audience, Zajack said.it’s not authentic,” she said.
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How the McDonald’s Grimace shake became the stuff of nightmares on TikTok | CNN BusinessSince the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then pretending to die on camera after consuming the purple beverage.
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McDonald’s Grimace breaks his silence on TikTok trendMcDonald's new berry-flavored Grimace Shake is a hit on TikTok, inspiring countless memes across social media. The trend became so popular that the McDonald's Twitter account also poked fun at it
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