You're not seeing things — many grocery items in U.S. stores are indeed getting smaller.
"Downsizing is the reduction in the size of a product — making the package smaller — instead of simply raising the price directly," said Edgar Dworsky, founder and editor ofin an email to TODAY Food."It is a backdoor price increase." Dworsky said that the downsizing of products comes in waves, usually as a result of inflation.
And while both inflation and shrinkflation are likely now happening in response to the changes in the world as it reopens, Dworsky says it's a trend that has been"going on for decades and is not about to stop." "Shrinkflation involves firms keeping the price per package the same while reducing package size. However, as long as one converts to price per ounce, the inflation is again apparent, and many grocery stores make this calculation for consumers, albeit in small font, on the store shelf."
"Generally, one would expect an increase in raw ingredient prices, or prices of packaging material, wage rates, or costs of transportation lead to an increase in price per ounce," he said.
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