.Gucci and Valentino just pledged to give millions of euros to fight the Covid-19 pandemic:
Author:Whitney BauckPublish date:Mar 26, 2020As Covid-19 continues to spread, fashion brands are responding in a myriad of ways, from manufacturing personal protective equipment like masks and hospital gowns to donating shoes or hijabs to medical professionals.
Gucci announced in a release that it would be donating a total of two million euros to be split between the World Health Organization's Covid-19 Solidarity Response Fund and the Italian Civil Protection Department. It's also encouraging its followers and customers to make donations of their own through a campaign called "We Are All In This Together," which will launch on Gucci's social media accounts on Friday.
“This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the Covid-19 pandemic, in Italy and in the rest of the world," creative director Alessandro Michele and president and CEO Marco Bizzarri wrote in a joint letter.
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