.Gucci is going after alleged counterfeiters in a new lawsuit.
The oft-imitated designer brand sued more than three dozen web sites it accused of selling knock-off shoes, accessories and clothes, and of appropriating its brand name.
Gucci said in the suit that it spends “significant monetary resources” to ward off counterfeiters, and asked for millions in statutory damages at a rate of $2 million for each counterfeit item the web sites sold. The web sites at issue are registered in the U.S. and overseas, and run by unknown businesses, according to the complaint. Some of the sites named in the suit could not immediately be reached for comment Friday.
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