A glamorous peak inside the world of gucci
pays tribute to the fabula of fashion itself that comes to life through Prêt-À-Porter, and iconic looks from the 50s to the 80s. Insert #GucciPrêtÀPorter., the designer sought inspiration in seasonal fashion rituals, turned industry clichés — from the drawing board and workshop, to designers fitting their models in a backstage frenzy, over-the-top catwalks, the frow parade, and of course, elaborate magazine shoots. Certainly something Gucci knows a bit about.
The campaign video takes us on a journey through time, to a faux Gucci runway show some 30 years ago in Paris, replete with decadent beaded looks, lush jewel tones, retro frames, spiked collars, and bouffant hairstyles. A time where must-have hemlines, colors, and closing looks would have made made sensational front-page headlines.
In today's world, where focus has shifted to the making and promoting of clothes merely as articles of clothing, Michele pays tribute to fashion's illustrious history and the art of the process. He and Luchford instill a sense of old world glory and romanticism, in which,"the clothes take on the role of absolute protagonists and tell their own story, and for this reason are deserving also of the title and the cover."Photography Glen Luchford. Courtesy of Gucci.
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